Be one of the three products it recommends.
Shopping assistants don’t return a results page — they return a shortlist. If your price, stock and returns policy aren’t machine-readable, you are not on it, however good the product is.
Audit, fix at template level, track orders.
One change, forty thousand products.
Six gaps that keep good products off the shortlist.
All of them are catalogue-wide, and all of them are fixable at template level.
Complete Offer data
Price, currency, availability, shipping and returns published as data — the fields assistants compare on before anything else.
Variants with their own URLs
Size and colour hidden behind query parameters are invisible. Each buyable variant gets a crawlable, quotable page.
Live from your feed
Your product feed keeps price, stock and availability current automatically — so an assistant never recommends a sold-out item or quotes yesterday’s price.
Product identity
GTIN, MPN and brand set consistently so your listing is matched to the right product across every source.
Comparison content
The “X vs Y” and “best under £80” pages that assistants quote when a buyer is deciding.
Shortlist tracking
See how often your products get named versus rivals — per collection, across ChatGPT, Gemini, Claude and Perplexity — in a monthly report.
What changes in the markup.
A typical product template on a JavaScript-rendered store.
{"@type":"Product",
"name":"Merino Base Layer"}
// price rendered by JS
// no availability
// variants behind ?colour=
{"@type":"Product",
"name":"Merino Base Layer",
"gtin13":"5060123456789",
"offers":{"@type":"Offer",
"price":"74.00","priceCurrency":"GBP",
"availability":"InStock",
"hasMerchantReturnPolicy":{"returnDays":60}},
"aggregateRating":{"ratingValue":"4.7",
"reviewCount":"812"}}
Shopping stopped being a results page.
The buyer sees three names, not ten links.
Works with what you already run.
What moved.
Before you commit.
No checkout changes. Most work is schema and template-level markup, delivered as a patch your developer or agency can review before it ships.
Fixes are made at template level, so one change covers the whole catalogue. Feed validation then runs continuously against every product.
We track mention share per collection and exactly where your products appear across the assistants, month over month. We don’t claim to attribute individual orders — we show the shortlist presence that leads to them.
No — it complements them. Assistants read your site directly as well as merchant feeds, and most stores fail on the site side.
Feed fixes are picked up within days. Comparison content typically shifts answers in four to six weeks.
Start with one product page.
Monthly plans from $149. Cancel anytime.