Schema automation · template-level, validated, kept in sync

Structured data that stays true after the page changes.

Assistants quote schema almost verbatim. We generate it from your live pages, validate it, apply it at template level so one fix covers the whole catalogue, and re-check it every time the page changes.

How it works

Read, map, deploy, keep honest.

Handwritten JSON-LD goes stale within a quarter.

01
Read the page
Every template is fetched the way a crawler sees it, and entities are extracted from visible content.
02
Map to schema.org
Fields are mapped to the types assistants actually use, with required fields filled before optional ones.
03
Deploy at template level
One change covers every URL that uses the template — via our WordPress plugin, tag manager or a snippet.
04
Monitor drift
When the page changes and the markup does not, you get an alert before it becomes a contradiction.
What it covers

Six problems handwritten markup creates.

Every one of these is common on otherwise well-built sites.

Generated from the page

Markup derived from real visible content, so it cannot claim something the page does not say.

Template-level rollout

Forty thousand products, one change. No per-URL editing.

Continuous validation

Checked against schema.org and Google requirements on every run, not once at launch.

Drift detection

Alerts when a price, stock level or policy changes on the page but not in the markup.

Duplicate cleanup

Conflicting blocks from plugins and themes found and consolidated into one authoritative source.

Deploy anywhere

WordPress plugin, GTM container, Cloudflare worker or a plain snippet for your developers.

Before / after

What actually changes.

A typical product template on a JavaScript-rendered store.

Typical page
{"@type":"Product",
 "name":"Merino Base Layer"}

// price rendered by JS
// no availability
// duplicate block from theme
Generated and validated
{"@type":"Product",
 "name":"Merino Base Layer",
 "gtin13":"5060123456789",
 "offers":{"@type":"Offer",
   "price":"74.00","priceCurrency":"GBP",
   "availability":"InStock",
   "hasMerchantReturnPolicy":{"returnDays":60}},
 "aggregateRating":{"ratingValue":"4.7",
   "reviewCount":"812"}}
Questions

Implementation questions.

Organization, Product, Offer, FAQPage, Article and LocalBusiness carry most of the weight. We generate the rest only where it earns its place.

No — we detect existing blocks first and either extend them or replace them, never leave two contradictory versions live.

Not for WordPress or tag manager deployment. Headless and custom stacks usually want one for the initial hookup.

No. Accurate, minimal markup that matches the page beats exhaustive markup that contradicts it.

Our mappings are updated centrally and your markup is regenerated on the next run.

Doing this by hand doesn't scale.

A plan generates and validates schema across your whole site, automatically.

View plans →