Know what good looks like in your category.
A share-of-voice number on its own means very little. Benchmarked against the leader, the median vendor and your own history, it becomes a target — and a board-ready story about whether you are gaining ground.
Four reference points.
All computed from your own category, not a generic index.
Six views that make the number usable.
A single percentage is a headline, not a plan.
Category distribution
How share is spread across every vendor named, not just the ones you listed.
Gap to leader
The distance to first place, per engine and per cluster, tracked over time.
Percentile placement
Where you sit in your category's distribution, which is more honest than a raw figure.
Cluster benchmarks
Comparison, pricing, integration and security prompts scored separately.
Historic baselines
Your own past quarters on the identical prompt set, so progress is not confounded by prompt changes.
Board-ready output
One page: where you are, where the leader is, and what moved. PDF or CSV, with answers linked.
What a share-of-voice figure typically means.
Ranges from our client cohort, not a universal standard.
About benchmarking.
No credible cross-industry standard exists yet, and any single number would be misleading. We benchmark inside your own category, which is the only fair comparison.
By actual share of your category’s answers — sometimes a smaller vendor with better published facts, not the market leader.
Quarterly for the board view, weekly for the operating view. Both come from the same runs.
It would, so historic baselines are always recomputed on the identical set and we flag any prompt change.
Yes — separate prompt sets per segment or market, each with its own distribution.