Being mentioned is nice. Being cited sends you traffic.
A mention is your name in a sentence. A citation is your page as the source — the link the reader can click, with the wording you control. This is the work of turning one into the other.
Four properties of a cited page.
Observed across thousands of stored citations.
Six moves that earn citations.
In the order we usually run them.
Fix crawler access
GPTBot and OAI-SearchBot allowed at robots.txt, CDN and WAF level, verified per template.
Restructure for extraction
Answer-first paragraphs, one claim per sentence, headings that match real questions.
Publish the numbers
Prices, limits, timelines and specifications in HTML rather than PDFs or support tickets.
Displace third-party sources
Directories and forum threads cited about you, answered on your own site with better facts.
Target the right page
Making sure the cited URL is the one you want the reader to land on, not an old blog post.
Track every citation
Per URL, per question, per engine, with alerts when you gain or lose one.
Why the difference is worth money.
One is awareness. The other is a click and control of the wording.
What a citable page looks like.
Six structural properties, all cheap to add.
About citations.
No. Organic citations are earned through retrievability, specificity and attributability.
When it browses, yes. When answering from training knowledge it does not, which is why entity consistency matters alongside citable pages.
Retrievability fixes can produce citations within days. Displacing an entrenched third-party source usually takes six to ten weeks.
You will see it, with the cited version’s age. Usually a redirect and a refreshed canonical page fixes it.
Yes — every citation is stored with the question, engine and timestamp.
See who's being cited about you.
Free, and it lists the third-party sources beating your own pages.