Guides & Academy · free, no signup
Learn the channel before you buy a tool for it.
Thirteen practical guides on answer engine optimisation — written by the people who built the scanner, with no gated PDFs and no recycled SEO advice.
Learning paths
Three routes through the library.
Pick the one that matches your job, in order.
For marketers
5 guides · ~50 min
Understand the channel, set a baseline you can defend, and report it without hand-waving.
01What AEO actually is
02Mention share, explained
03Setting a baseline you can defend
04Briefs built from answer gaps
05Reporting AEO to a board
For developers
4 guides · ~43 min
Everything that happens between your server and an answer, in the order you should fix it.
01Auditing crawler access per user agent
02Publishing the facts that count
03Schema that assistants actually use
04Writing an llms.txt that gets read
For agencies
4 guides · ~38 min
Package AEO as a retainer line item, deliver it repeatably, and prove it to a client.
01What AEO actually is
02Comparison pages that get quoted
03Attributing assistant traffic
04Reporting AEO to a board
Glossary
The six terms worth knowing.
Everything else is jargon.
AEO
Answer Engine Optimisation — making a site legible and quotable to systems that assemble answers rather than rank links.
Mention share
The percentage of tracked prompts in which an assistant names you. The closest thing this channel has to a ranking.
Citation
A link or source an assistant attributes an answer to. Being cited is stronger than being mentioned.
llms.txt
A plain-text file at your root that points assistants to the canonical, readable version of your key facts.
Displacement
When a competitor is named in an answer where you previously were. The metric that gets teams to act.
Grounding
The retrieval step where an assistant fetches real sources before writing. If you are not retrievable, you are not grounded.
One email, every other Tuesday
What changed in how assistants pick sources, and what to do about it. No recycled SEO takes.
Read one guide, then check your own site.
The free check takes a minute and turns the theory into your list.